Social Media Marketing

Thursday, January 26, 2012

Serious Robots.txt Misuse & High Impact Solutions

Some of the Internet's most important pages from many of the most linked-to domains, are blocked by a robots.txt file. Does your website misuse the robots.txt file, too? Find out how search engines really treat robots.txt blocked files, entertain yourself with a few seriously flawed implementation examples and learn how to avoid the same mistakes yourself.

The robots.txt protocol was established in 1994 as a way for webmasters to indicate which pages and directories should not be accessed by bots. To this day, respectable bots adhere to the entries in the file...but only to a point.

Your Pages Could Still Show Up in the SERPs

Bots that follow the instructions of the robots.txt file, including Google and the other big guys, won’t index the content of the page but they may still put the page in their index. We’ve all seen these limited listings in the Google SERPs. Below are two examples of pages that have been excluded using the robots.txt file yet still show up in Google.

Cisco Login Page

The below highlighted Cisco login page is blocked in the robots.txt file, but shows up with a limited listing on the second page of a Google search for ‘login’. Note that the Title Tag and URL are included in the listing. The only thing missing is the Meta Description or a snippet of text from the page.ReadMore

Original Article from:http://www.seomoz.org and the Author is



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