CANN has approved XXX as a top-level domain. The adult entertainment industry will soon have its own glaringly obvious domain, but unfortunately that doesn't necessarily mean that dot-COM domains will suddenly be porn-free.
From a security (or parenting) perspective, it would be nice. While there are certainly legitimate Web sites offering adult entertainment sans malware, it doesn't take more than a click or two to enter the dark and shady side of the Web--where malware of all sorts lies in waiting to infiltrate and compromise unsuspecting seekers of porn.
It couldn't get much easier to block employee (or child) access to inappropriate adult material than simply banning all access to the XXX domain. As a matter of fact, once the XXX domain is up and running it seems fair to assume that IT administrators and parents (or consumer security vendors) will do just that. It's a no-brainer.
However, porn sites will be like dolphins. All dolphins are whales, but not all whales are dolphins. Dolphins are a subset of the larger whale family. Similarly, all XXX sites will be porn, but not all porn sites will be XXX. Many porn sites have a long and established presence as a dot-COM domain and will not simply abandon that.
As it is, many adult Web sites have multiple domains that redirect. Both Playboy and Penthouse own their respective dot-NET domains as well, but if you try to visit them you will be automatically redirected to the primary site at playboy.com or penthouse.com. Adult sites will simply purchase the XXX domain equivalent and redirect it accordingly.
What is more likely to happen than dot-COM getting cleaner, is that more respectable businesses will be forced to purchase the dot-XXX equivalent of their primary domain simply to ensure it isn't purchase by a purveyor of porn. For example, Disney certainly doesn't want customers to visit disney.xxx, but it also doesn't want disney.xxx to be purchased by a shady adult site. So, Disney will purchase the disney.xxx domain and redirect it to disney.com just as it has done with disney.net and disney.org and many other domains that are even remotely similar to the Disney name. Disney wants to ensure that you get to Disney.com no matter what you enter in your Web browser. More.....
