A minor update to Google’s Panda update was released in January. This was just one of 14 other search changes Googleannounced. Others included fresher results, improvements to autocomplete, better spelling corrections, and auto-disabling Instant.
Google also made note of a couple other significant algorithmic updates: the launch of Search Plus Your World, which brought “social” results into Google’s search results, and the page layout algorithm, which targets ad-heavy websites.
Google also reminded website owners that Google reserves the right to change how your title appears in Google’s search result pages – which is hardly a new practice. As Google explained:
"We use many signals to decide which title to show to users, primarily the title tag if the webmaster specified one. But for some pages, a single title might not be the best one to show for all queries, and so we have algorithms that generate alternative titles to make it easier for our users to recognize relevant pages. Our testing has shown that these alternative titles are generally more relevant to the query and can substantially improve the clickthrough rate to the result, helping both our searchers and webmasters. About half of the time, this is the readmore
Article written by , searchenginewatch.com
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