People using tablets spent $123 on average per purchase in 2011, 54 percent more than visitors using smartphones, according to an Adobe study.
"Mobile is no longer a one-size-fits-all-strategy. It's like saying you have an Internet strategy. You have to get more granular. Audiences are really different," John Mellor, VP of business development for Adobe's Digital Marketing Business, said in an interview. He recommends that retailers segment their customers to account for the different audiences and their behaviors. ReaMore
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