Social Media Marketing

Thursday, February 9, 2012

Panda, Fresher Results, Spelling Top Google’s January 2012 Search Updates

A minor update to Google’s Panda update was released in January. This was just one of 14 other search changes Googleannounced. Others included fresher results, improvements to autocomplete, better spelling corrections, and auto-disabling Instant.

Google also made note of a couple other significant algorithmic updates: the launch of Search Plus Your World, which brought “social” results into Google’s search results, and the page layout algorithm, which targets ad-heavy websites.

Google also reminded website owners that Google reserves the right to change how your title appears in Google’s search result pages – which is hardly a new practice. As Google explained:

"We use many signals to decide which title to show to users, primarily the title tag if the webmaster specified one. But for some pages, a single title might not be the best one to show for all queries, and so we have algorithms that generate alternative titles to make it easier for our users to recognize relevant pages. Our testing has shown that these alternative titles are generally more relevant to the query and can substantially improve the clickthrough rate to the result, helping both our searchers and webmasters. About half of the time, this is the readmore

Article written by , searchenginewatch.com

Thursday, January 26, 2012

Serious Robots.txt Misuse & High Impact Solutions

Some of the Internet's most important pages from many of the most linked-to domains, are blocked by a robots.txt file. Does your website misuse the robots.txt file, too? Find out how search engines really treat robots.txt blocked files, entertain yourself with a few seriously flawed implementation examples and learn how to avoid the same mistakes yourself.

The robots.txt protocol was established in 1994 as a way for webmasters to indicate which pages and directories should not be accessed by bots. To this day, respectable bots adhere to the entries in the file...but only to a point.

Your Pages Could Still Show Up in the SERPs

Bots that follow the instructions of the robots.txt file, including Google and the other big guys, won’t index the content of the page but they may still put the page in their index. We’ve all seen these limited listings in the Google SERPs. Below are two examples of pages that have been excluded using the robots.txt file yet still show up in Google.

Cisco Login Page

The below highlighted Cisco login page is blocked in the robots.txt file, but shows up with a limited listing on the second page of a Google search for ‘login’. Note that the Title Tag and URL are included in the listing. The only thing missing is the Meta Description or a snippet of text from the page.ReadMore

Original Article from:http://www.seomoz.org and the Author is



Tuesday, January 24, 2012

Google Upgrades Punctuation Search Results

Google has updated its search results for queries involving punctuation marks and symbols. Searching for the symbol equivalent of a period, comma, carat, percent sign and more symbols now will return search results – though they aren't always exactly relevant, Google Operating System reported.

Punctuation marks now generating search results, generally where the Wikipedia page about the symbol ranks as the top link, include:

  • . (full stop/period)
  • , (comma)
  • : (colon) – however, the colon that is a piece of the large intestine currently outranks the punctuation mark of the same name
  • ; (semicolon)
  • # (number sign)
  • % (percent sign)
  • @ (at sign)
  • ^ (caret)
  • ( ) { } [ ] (bracket) – parentheses, brackets and curly brackets are all combined into the same search result
  • ~ (tilde)
  • | (vertical bar)
  • “ (quotation marks)
  • < (less-than sign)
  • > (greater-than sign)
  • $ (dollar sign)

Other symbols and punctuation marks that Google can recognize and will return results for:

  • ! (exclamation point)
  • ‘ (apostrophe)
  • & (ampersand)
  • _ (underscore)
  • - (minus sign)
  • + (plus sign)
  • = (equals sign)
  • \ (backslash)
  • / (slash) – however, guitarist Slash currently outranks the punctuation mark of the forward slash Read More

SOPA, PIPA On Hold, But a New Threat on Horizon

Late last week, announcements came down putting both PIPA and SOPA on hold. Nevada Senator Harry Reid has postponed the Protect I.P. vote, while House Judiciary Committee Chairman Lamar Smith announced the committee will “postpone consideration of the legislation until there is wider agreement on a solution.”

Meanwhile, Smith is again pushing his Protecting Children from Internet Pornographers Act of 2011; it has been amended, passed the required committees, and was put back on the Union Calendar December 16, 2011. Who wouldn’t want to protect children, you ask? They must be monsters! This is precisely the mentality that may see H.R.1981, known as the Data Retention Bill by protesters, pushed through, as it aims to force all U.S. Internet service providers to retain all customer IP addresses for 18 months.

Don’t count either PIPA or SOPA out for the count. Though this type of backlash is a politician’s worst nightmare in an election year, vested parties are none too pleased the bills didn’t pass and will continue to pressure lawmakers to enact anti-piracy legislation. ReadMore

Monday, January 23, 2012

Tablet Visitors Spent 54% More Than Smartphone Visitors in 2011

People using tablets spent $123 on average per purchase in 2011, 54 percent more than visitors using smartphones, according to an Adobe study.

"Mobile is no longer a one-size-fits-all-strategy. It's like saying you have an Internet strategy. You have to get more granular. Audiences are really different," John Mellor, VP of business development for Adobe's Digital Marketing Business, said in an interview. He recommends that retailers segment their customers to account for the different audiences and their behaviors. ReaMore

Wednesday, June 8, 2011

World IPv6 Day

World IPv6 Day is an event sponsored and organized by the Internet Society and several large content providers to test public IPv6 deployment.[1] It started at 00:00 UTC on June 8, 2011 and will end 23:59 the same day.[2] The main motivation for the event is to evaluate the real world effects of the IPv6 brokenness seen by various synthetic tests. On World IPv6 Day, major web companies and other industry players will come together to enable IPv6 on their main websites for 24 hours.The goal is to motivate organizations across the industry – Internet service providers, hardware makers, operating system vendors and web companies – to prepare their services for IPv6 to ensure a successful transition as IPv4 address space runs out.

For more information :http://www.worldipv6day.org/

Thursday, May 26, 2011

HOW TO: Talk to Children About Online Safety

The Internet didn’t arrive for most of today’s parents until after they had passed adolescence. Online behavior was something they were able to approach with the disposition of an adult (even if some chose not to).

Their children, however, were born into a very different situation. It’s not uncommon to see an iPad next to the crib, and 7.5 million children younger than 13 have Facebook profiles.

If parents don’t teach online safety, their children might not recognize imprudent online actions or realize their consequences.

“Younger kids certainly don’t know that what they post is out there for everyone,” explains Jeff Godlis, the director of communications for Internet literacy education publisher i-Safe. “As you get older, the kids keep pushing the barriers… Parents need to be parents, and they have to be involved.”


1. Understand Internet Safety Before You Explain It

Many adults aren’t savvy Internet users themselves. A 2010 study, for instance, found that only 51% of participants recognized that ad companies frequently determine what ads to show based on the history of prior websites that they visited.

“Kids are learning about all of the facets of social media online. It’s happening much earlier,” explains Hilary DeCesare, the CEO of tween social network Everloop. “It’s parents that aren’t keeping up…The real dilemma is, how do you teach kids about something that you’re uncomfortable with?”

For instance, DeCesare says, many parents list their first and last names on social networking sites, and may not realize that their children shouldn’t do the same.

Fortunately, it’s easy to brush up on Internet safety guidelines. The American Academy of Pediatrics, the Federal Bureau of Investigation and the Federal Trade Commission are just a few organizations that provide robust resources.


2. Teach, Don’t Rule

“We have always been on the education side,” Godlis says. “Teach someone and they’ll learn it and they’ll understand it. They are empowered to do the right thing.”

The right message, DeCesare says, is “I care.” Not, “if you do X, I’ll ban the Internet.” When it comes to keeping your children safe on the web, the goal is to ingrain positive behaviors rather than just enforcing strict rules. Threatening children with revoked Internet privileges might even create a dangerous environment.

“Kids aren’t comfortable telling adults [about problems they encounter online like cyberbullying] because they think they’re going to get in trouble, or worse, they’re worried that they will pull their privileges of being able to use the Internet,” she says.


3. Consider Age-Appropriate Social Networks

Legally speaking, children younger than 13 shouldn’t be on Facebook, MySpace or Twitter. The Children’s Online Privacy Protection Act prevents websites from collecting information from children without their parents’ permission. Many children bypass this law, even on sites that enforce it, by simply adjusting their birthday. But DeCesare says that parents should still be wary of social sites designed for adults.

“Facebook was never intended for kids younger than 13,” she says. “Kids click on things. Which can be a problem, not just with friending people, but also the malware they pick up online.”

In a recent study by the Kaiser Family Foundation, 75% of 7th through 12th graders surveyed said they had a profile on a social media site. Parents would have a hard time barring social media sites entirely, but they can easily introduce age-appropriate social networks to their children instead of the grown up standards.

Most of these networks restrict content and provide a parental oversight component, either by alerting parents when something seems fishy or asking them to approve certain actions, like new friends.


4. Monitor With Care

No matter your price range or parenting philosophy, there’s an appropriate software option for monitoring your children’s online safety.

But Godlis cautions parents against the notion that using such a service alone is sufficient.

“I think that filters and monitors give parents a false sense of security — as long as the filters are on, I don’t have to worry,” he says. “They certainly can over-rely on it. Kids are pretty smart and they get around everything. They know how to use proxy servers and they know how to do things that parents don’t.”

Resource from http://mashable.com